Taiwan’s startup ecosystem is on an upward trajectory, gaining recognition and achieving good performances in the international arena. With this backdrop, the National Development Council (NDC) would like to create a unified identity system to represent the overall image of Taiwan's startup ecosystem. To find the foundations of Taiwan's innovation and entrepreneurship DNA, the NDC held meetings and workshops with startup communities, key opinion leaders, and other government agencies. After rounds of discussions, the NDC and the community decided to jointly create the national startup brand, Startup Island TAIWAN.

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